Over the last few years, medical professionals have been learning how to use social media as a research tool.
For some, using Facebook or Twitter in the serious context of healthcare studies seems a little odd. After all, aren’t these networks full of people sharing photos of their dinner or silly videos of their cat?
The reason why people share banal photos online is the same reason why social networks can make outstanding research tools. It’s because Facebook, Twitter, Instagram and the rest make it really easy to communicate with a large, diverse audience.
For this reason, anyone involved in medical research, should give serious consideration to incorporating social media into their methodology.